“Basak possesses a rare combination of personal traits- a strong design sensibility, creativity, intellectual curiosity coupled with high business acumen, enabling her to repeatedly translate ideas into commercially viable, and innovative products. In her role of Design Director at American Pacific, Basak consistently identified and presented opportunities to management across all aspects of the business-brand management, product design, development processes and organization. As a result, Basak was appointed to lead a key corporate initiative of establishing and managing liaison design teams in each Asia foreign sourcing office for our product lines. In this role, she established individual and team responsibilities and goals, set up all communication protocols, developed time action plans and trained the staff to understand American markets and developed an “eye”for product design. Through her efforts, American Pacific was able to reduce product lead times, develop more than the double prototype samples at a reduced cost and be first to market on new design concepts because the foreign teams were in their local markets sourcing techniques and materials with a greater understanding of desired design aesthetic.

Basak’s design talent, category and brand management expertise and team leadership skills enabled American Pacific to achieve significant growth in sales during periods when the category was down trending in the marketplace. She achieved sales increases through active study of consumer research and market dynamics. It bears mentioning that in both examples of how Basak had a positive impact on American Pacific’s business, what impressed me most is her true understanding of and commitment to the consumer and ability to operate within defined business parameters while not compromising her design standards and values.”

-Patricia F. Kampmann, Former GMM/EVP Of Design and Marketing at American Pacific Enterprises

“Başak is a knowledgeable, insightful, caring, and effective instructor. She taught adjacent sections of the same course I did and did a fantastic job of both engaging students with the material as well as evolving her courses based on her students' needs and interests. She's a strategy thinking and planner, a great designer, and an efficient implementor—all while never losing sight of people's needs.”

-Nathan Shedroff, Executive Director at Foodicons.org

“Basak is a true leader in my opinion, as she did not hesitate to fill a big gap we had for the Turkish community by taking charge and starting BTS with the help of a couple of close friends. She is very resourceful in finding great tools and programs that improve the experience for the kids and the parents. Last year, I was very impressed how her students in Industrial Design got involved with the BTS and brought great educational activities into the classrooms in a short time. You can see that everything she does, she does with great passion, stemming from her deep love for the Turkish community in the Bay Area and her cultural heritage. While she understands that the parents are all busy, she is eager to grow the community and what the school can offer by welcoming everyone to get involved as much as they can. I am truly impressed with how much she was able to accomplish with very little resources and support in a such short time. I believe her creative mind, strong interpersonal skills, resourcefulness, and perseverance have been a gift to the Turkish community in the Bay Area.”

-Irem Radzik- Parent at BTS & Head of Product Marketing at Striim

“Başak showed exceptional leadership and dedication in her role as Chair of IDSA's San Francisco Chapter. It can be a challenge to dedicate the time and energy to such a position, but she performed with poise and ease. Over the course of her volunteer term, she successfully lead and collaborated with Chapter team members (and outside organizations) to produce events and programming that built community and created a platform for open knowledge exchange. All this helps IDSA maintain its foothold in the Bay Area design community and advances our mission to deliver meaningful content and provide a rich membership experience.”

-Chris Livaudais, Executive Director, IDSA

“Basak provides an invaluable and unique resource to designers looking to solve real problems. She helps her students re-frame their thinking and test their assumptions through the validation of their ideas with real people. As an educator, she is generous not only in sharing ideas and techniques, but also in making herself available when students most need her council. Basak makes design research an engaging and worthwhile endeavor for her students and helps them realize the incredible value that it delivers to the design process. “

-Nicholas Steigman, Product Designer EPAM Continuum

“I attended Basak's Industrial Design studio during the Spring 2017 at California College of the Arts . The studio focused on sustainable product design, practiced by myself and fellow classmates while working to create a series of toys for the Berkeley Turkish School. Basak challenged each of her students to expand unique designs while focusing on product outcomes. She made sure the studio worked with teachers at BTS, conducting interviews and testing mockups to perfect our designs and achieve a desired outcome that Incorporated aspects of sustainable design learned in the studio, Referenced ties to Turkish culture and Worked seamlessly into the curriculum and real life limitations at BTS. I would recommend the studio to industrial design students serious about pushing their projects through a subjective lens of honest feedback and criticism. The course teaches students to not only listen and work with clients, but to also be unafraid and brave while testing a variety of designs with a target market. Basak's ID4: Sustainability class represents a rare opportunity for students to deliver a unique product concept shaped by research and real time critical feedback. “

-Hugo Waldern, Industrial Designer

“I had the pleasure of taking a Sponsored Studio course with Basak in Spring 2018. Not only did she do an excellent job of maintaining a strong relationship with our sponsors, but she also showed a great amount of empathy towards each student and helped to bring out each’s strengths. Throughout the class, her knowledge in research and design thinking helped us to refine our approach and deliver excellent projects. The course was so successful that our sponsor flew us out to their headquarters to present to executives in person.”

- Jon Simmons, Industrial Designer

“I had the wonderful opportunity to take Basak’s Industrial Design Studio class during my junior year. In it we worked with the Berkeley Turkish School to design educational games. It was a wonderful experience to actually go to the school, conduct research and test the prototypes of games we made with the students all in a semester. She does a fantastic job at pushing her students to improve their weaknesses and polish their strengths. Basak has always been a joy to talk to in and out of the classroom, she really helped me see the empathetic side of design.”

- Sajan Saini- Industrial Designer

Being a student in Basak ‘s studio was a valuable experience. Not only did I grow keen to design research, but I acknowledged how important data is to achieving great solutions and efficient workflows. Her credentials and values were apparent in the research methods she provided and in the in classroom environment she held. For students who are looking to sharpen their research abilities and streamline their workflows, I’d recommend taking a course through Basak. Knowing how to achieve the right data is the catalyst to creating great designs.

-Adrian Karaan, Industrial Designer at Western Digital.

“I have been fortunate enough to attend multiple classes taught by Başak. She teaches her students many invaluable and engaging lessons on how to approach design research and real world problem solving. Her approach to teaching gets her students out of their comfort zone and pushes them to think critically about the problem at hand. Although her schedule is jam packed, she always finds a way to make time to meet with students outside of class for additional guidance and help. Başak was by far one of the most influential professors I had at California College of the Arts.”

- Cameron Putnam, Industrial Designer at ACTON