BAŞAK ALTAN
Design Strategy + Innovation

Strategy for Innovation

STRATEGY FOR INNOVATION

Creating new value for our clients through our design strategy process. Our recent collaborations with our clients range from creating new strategies for brand innovation to launching successful brand messaging campaigns. Below are a few examples of our design strategy work.  


onecollectionsystem.jpg

PRODUCT SYSTEMS

Designing products as a part of a larger system with the user experience in mind.  

This modular office seating collection was co-designed for Gensler, a large architecture firm that was able to personalize its use for their varying clients' needs.

One Collection | Gensler, Collaboration with Martin Btrattrud


Ideostrategy3.jpg

BUSINESS INNOVATION

Designing strategy services for business innovation for our clients by creating teams that collaborate with different disciplines ranging from technology, business and design.

In our collaboration with IDEO, a global design consultancy we delivered complete design strategy:
1) Identified challenges that were grounded in design research which lead to opportunity spaces that influenced IDEO's current position in the changing energy industry today
2) Provided a mental model to the team leaders that was in charge of the energy initiatives
3) Translated high level tactics to to concrete steps and how these measured steps would look like within as well as outside of IDEO.

This in-depth research based work resulted in IDEO implementing and revising the language of their web platform with respect to their Energy clients. It also served as a renewed base of understanding of their opportunities.

- Strategy for Energy Industry | IDEO 


RevisedHomePageImage.jpg

DIGITAL EXPERIENCE SYSTEMS

We co-design with our clients and provide design strategy services so we can collectively establish the design principles to create better user interfaces.

HoldforJane is a cloud based service that allows the Personal Shopper and Client to engage better on the digital platform. The result was a wireframe document, where it functioned as a guide and base for rethinking the service they provided and the future development of its web platform.

- Online Platform Strategy  |  HoldforJane


businesscard_Divamoderne.jpg

BRAND IDENTITY SYSTEMS

Our branding strategy work incorporates our design research which in turn informs our design principles. 

In our collaboration with Nandini, a high-end fashion start-up,  we provided brand identity strategy by defining brand positioning, elements, and creating a solid creative brief that also was grounded in our client's DNA as well as our design research.

The result was a design strategy book for branding that provided rules and guidelines for product development including: defining the brand and its relationships to the fashion licenses it held, identifying branding for packaging, color, and styling.

Branding Strategy | Nandini


NAutiaBed.jpg

ONLINE RETAIL SYSTEMS 

We provide a structured approach for driving innovation in our clients' organizations by thinking of innovations as systems.

In our partnership with Bed Bath and Beyond, we provided a list of high level strategic initiatives that were grounded on opportunities discovered from pain points of their retail base. Through our research we also shared with them the deep insights for further development of Nautica's products, services, and user experiences for their Back To School programs.

 

Online Retail Strategy | Nautica