Başak has been providing meaningful value to her clients through her services as a design strategist by bringing a unique combination of strategic business development, innovative design direction and sustainability expertise for over 20 years.
She is passionate about helping creative teams see possibilities in new ways and visualizing patterns that help solve complicated problems. Her strength relies on her ability to provide meaningful research insights to C-suite executives. Consistently her design research work has become a differentiator when it comes to delivering true innovation for her clients.
Along side her design research and strategy practice, Başak teaches Design Research at California College of Arts, Industrial Design Department. She is also the co-chair for Industrial Designers Society of America, San Francisco Chapter. Her passion in philanthropy, design thinking and community building has lead her to found The Berkeley Turkish School where she leads the efforts in creating a curriculum that incorporates design thinking, leadership and sustainability as its core values.